K12 Records Resources

May 05, 2023

6 Tips for Increasing K-12 Enrollment at Your School


Increasing K-12 enrollment at your school can be a challenge for many reasons. However, some things can be done to help make this process easier, it just takes thoughtful communication and an efficient enrollment software solution.


Here are six tips for increasing K-12 enrollment at your school:


Accurate school data helps parents select the right school

With the rise of online learning, school districts are able to offer courses that are more convenient for students and also provide more options for parents who want their children to receive an education without having them commute to a physical building every day. 


The first step in improving enrollment is determining which data is relevant for your district. Examine student demographics, in-person class statistics, diversity, and information on teacher evaluations.


Then, you’ll need to make sure that the data you have on file is accurate and up-to-date. By keeping accurate data on file, you’re able to paint a better picture of what your school offers. You can also use data to create a personalized experience for each student, providing them with an environment that allows them to thrive through tailored learning opportunities and personalized attention from teachers and staff members. 


Stay in constant communication

There is a lot of competition for students in your area, and you need to find a way to communicate with them. Think about it as out-communicating your competition. 


One of the smartest ways to do this is through social media. If you are not using social media as part of your marketing efforts, it's time to get started. Posting 2-3 times a week keeps your audience updated, which parents surely appreciate. Social media sites like Facebook, Instagram, and Twitter allow you to reach out directly to prospective students and parents in real-time. These platforms can also provide an opportunity for you and other teachers at your school to interact with one another regularly. 


Whether you’re sharing content about extra-curricular activities, new academic developments, or student festivities, they allow parents and students to stay connected through the same medium.


Use the right enrollment software 

The first step in using enrollment software is to decide which type is appropriate for you. This will depend on the size of your organization, the type of school you run, and what kind of students you want to attract. 


We created ScribEnroll to make school enrollment accessible for both staff and families. It sets up the forms, fields, and district users with the purpose of collecting data during enrollment. Through our accessible database, appropriate district users will have access to data collected through ScribEnroll.


The mobile-friendly family dashboard is accessible 24/7, eliminating barriers like transportation, childcare, and taking time off work. Families can easily enroll and track applications for multiple children in one place.


Take school enrollment online 

Enrollment is one of the most important choices parents make every year for their children, so you want to ensure the process is convenient and stress-free for them, especially after the pandemic, which exacerbated education inequality. 


In this day and age, parents are busy. But they want to make sure their child gets an excellent education. That’s why we recommend taking the enrollment process online, making it as convenient and stress-free as possible for families. An online enrollment system allows parents to enroll their children in school from anywhere in the world. They can do it from their mobile device or laptop—anywhere they have an internet connection.


Accessibility, language options, organization and security, and accuracy are the primary reasons to convert to online enrollment.

Prioritize lead nurturing 

Lead nurturing is a valuable way to increase enrollment. The more leads you have, the better chance you have of filling your school.


Start by creating a database of all the people who are interested in your school and want to learn more about it. Then create an email marketing campaign using lead nurturing software that will help convert those leads into applicants and, eventually, students.


Encourage online reviews 

One of the most important factors in getting families to choose your school is online reviews.


Enrollment managers often use online reviews to guide their enrollment activities, so you can help get more students enrolled by asking families to write positive reviews about their experience at your school.


Before asking for a review, make sure your parents have had a positive experience with your program. If they are not satisfied with what you offer and would not recommend it to others, then asking them for an online review will only hurt your district’s image and reputation.



We help you increase enrollment! 

The key to increasing K-12 enrollment at your school is showing parents and students you’re a legitimate and trustworthy school district that cares. You can do this by making sure your online presence is up-to-date, posting positive reviews from happy families on your website, and adopting the leading enrollment software for school districts. 


At Scribbles Software, we help your district go digital with paperless enrollment software.


If you would like to learn more about our student enrollment software, contact us today: